Freda Power Activewear

Freda Power is an empowering activewear and fitness clothing brand founded by Emily Loftman, whose mission is to create inclusive, sustainable activewear that represents all fitness journeys and body types while challenging the rigid gender norms of the established market.

With a need for an understanding of the future launch of the brand, along with the purpose and values behind it, Emily came to us looking for launch materials for the digital brand marketing that would communicate the core values of diversity and inclusivity to the identified key target audience.

Project deliverables included:

• Custom Branded Email Canva Templates

• Custom Branded Social Media Templates

• Custom Branded GIF’s

• Final Brand Color Palette

• Final Typography System