In Full Color Salon

In Full Color Salon is an inclusive, energetic, and nostalgic salon space located in Edmonton, OK owned by stylist and hair professional, Allie Dorr. Looking to create a brand that emulates a bright, lively, upbeat, and youthful space to connect with an array of new potential customers and stylists, Allie and I collaborated to create a visual identity that represented the values of community, empowerment, and growth.

Project Deliverables Included:

  • Brand Strategy & Guidelines

  • Primary Logo, Secondary Logo, and Brand Marks

  • Typography system

  • Color Palette

  • Final Brand Files & Usage Rights

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